Politiken print
Become wiser about Politiken's readers and their behavior. The reader profile gives you insight into who and where our readers are, their consumption and interests, their lifestyle, etc.
Index DK / Gallup Marketing 2nd half of 2020 + 1st half of 2021
Age
12-24
13%
25-39
15%
40-49
11%
50-66
27%
67+
34%
Education level
High school
24%
Vocational education/diploma
11%
Higher education/degree
65%
Household income
Below 199.999
7%
200.000-399.999
17%
400.000-599.999
16%
6000.000 and over
40%
Lifestyle persona
Modern-individual
9%
Traditional-individual
5%
Traditional-social
28%
Modern-social
45%
Central
13%
Home ownership
Home owner
75%
Rental property
25%
Quality
Happily pays extra for quality products
93%
Shops in speciality stores with quality goods
54%
Prefers to buy environmentally friendly products
84%
Prefer to buy ecological foodstuffs
82%
Geography
Capital Region
55%
Sjælland
14%
South Denmark
12%
Mid-Jutland
14%
North Jutland
5%
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