Politiken

Politiken print

Become wiser about Politiken's readers and their behavior. The reader profile gives you insight into who and where our readers are, their consumption and interests, their lifestyle, etc.


Index DK / Gallup Marketing 2nd half of 2020 + 1st half of 2021

Gender distribution

Women
51%
Men
49%

Age

Source: Index DK/Gallup Marketing
12-24
13%
25-39
15%
40-49
11%
50-66
27%
67+
34%

Education level

Source: Index DK/Gallup Marketing
High school
24%
Vocational education/diploma
11%
Higher education/degree
65%

Household income

Source: Index DK/Gallup Marketing
Below 199.999
7%
200.000-399.999
17%
400.000-599.999
16%
6000.000 and over
40%

Lifestyle persona

Source: Index DK/Gallup Marketing
Modern-individual
9%
Traditional-individual
5%
Traditional-social
28%
Modern-social
45%
Central
13%

Home ownership

Source: Index DK/Gallup Marketing
Home owner
75%
Rental property
25%

Quality

Source: Index DK/Gallup Marketing
Happily pays extra for quality products
93%
Shops in speciality stores with quality goods
54%
Prefers to buy environmentally friendly products
84%
Prefer to buy ecological foodstuffs
82%

Geography

Source: Index DK/Gallup Marketing
Capital Region
55%
Sjælland
14%
South Denmark
12%
Mid-Jutland
14%
North Jutland
5%