Get access to Politiken's purchasing power and attractive readers and users via a sponsorship in Politiken's podcasts. You get exclusive advertising, as there is always only one sponsorship per. podcast. The podcast has the full attention of the listener - even among those who do not normally listen to commercial radio.
Both Politiken's readers and users have embraced the podcast medium - to such an extent that Politiken's high-frequency users of pol.dk are twice as likely to listen to podcasts / talk radio as the population.